
The evolution of General Motors over the years has been tremendous as
it crossed through a lot of successions.
The capabilities of early
General Motors were simply endless and so very special, especially when
considering the availability of machinery and advent of technology.
The uniqueness of General Motors was continually guarded even in the initial years of manufacturing.
The ‘New Isuzu pick up’, a symbolic off-road tough performance
vehicle targetted at redefining automotive standards and capabilities
with both domestic and export markets confirms it’s supremacy in the
global automobile industry.
The Isuzu Pick-up followed extensive testing
and engineering leading up to its launch in 2013 – covering some
1.3-million kilometres of strenuous driving in extreme conditions.
“With the 6
th generation Isuzu Pick-up, we took an
unprecedented approach to its development with
specific focus points
directly related to the African markets in which it is designed to
serve,” said Quality Manager at General Motors South Africa (GMSA), Andy
Alexander.
“Along with our highly qualified and experienced engineering team,
and involving the various departments who are jointly responsible for
the design, development and production of this world-class pick-up, we
left no stone unturned in the development process.
The Isuzu heritage of innovation, toughness, durability, reliability and functionality was put to the ultimate test.” he said.
Quality of production

With
the harsh environments of the African continent dictating vehicle
specifications and design including fuel quality, road conditions,
consumer demands and vehicle versatility – Isuzu engineers not only had
to design and develop specific elements of the Isuzu Pick-up to cope on a
long-term basis, but also ensure the quality of each and every aspect
that goes into the production of an internationally renowned pick-up –
to ensure complete peace of mind and trouble-free motoring for the
customer.
Built-in quality (BIQ) at the Struandale plant in Port Elizabeth, South Africa, is the most important element in this regard.
At every stage of the production process – from the body shop and
paint shop to assembly and final inspection – each element is verified
to ensure maximum quality in all respects.
Subscribing to a Global Manufacturing System (GMS), which makes
obligatory global regulations and requirements on the GMSA plant, key
focus areas are monitored to ensure ultimate production quality.
Exercises involved include continuous improvement principles,
standardisation of tasks and processes, people involvement, short
lead-times and built-in quality.
The latter in particular expresses the overall goal of creating a
quality product in every aspect and is measured on a tier basis.
Benefitting directly from GMSA’s high engineering involvement with
the new Isuzu Pick-up, the vehicle was fine-tuned and toughened to
operate without problems in the harsh African environment.
“The Isuzu Pick-up has always performed consistently in the IPSOS quality surveys and in designing the all-new, 6
th-generation model, we strived to improve on our already high levels of quality,” said Alexander.
“Engineering and testing, which began as far back as 2010, included
important factors which are particularly significant for the region –
such as high altitudes, a large operating temperature range, high
proportions of very dusty roads, particularly corrosive environments,
varying fuel quality, bad road conditions, and specific towing and load
requirements.”
As a result, the new Isuzu Pick-up features a number of uniquely
African solutions to the problems and challenges that were identified.
For example, a larger radiator is fitted to assist in improved cooling,
and the radiator fan is indeed placed behind the radiator to remove the
risk of fan blade damage when entering water at speed.
The high-ride suspension design which allows for ground clearance of
up to 224 mm (linked to high profile tyres) enables for enhanced peace
of mind when driving on particularly bad roads.
Furthermore, specific attention was paid to underbody components like
fuel lines and side skirts, where special protective plates were added
to prevent damage from stone rash on the move.
On the engine front, all engines are capable of running on even the lowest quality fuels.
Safety is also naturally an Isuzu hallmark, and the new Pick-up has
been engineered with key safety principles in mind which hold particular
importance in the African context – to maximise stopping power, assist
with steering input under hard braking and reduce stopping distances.
Further safety-critical factors were also considered, like
impact-absorbing materials in the front end which not only reduce
frontal damage in an impact but also provide enhanced protection for
pedestrians, as a first line of defence.
Adding further strength to the equation is Isuzu’s legendary reputation for off-road driving capability.
With certain derivatives available with four-wheel drive, traversing
even the toughest of environments becomes an easy and enjoyable task
thanks to great ground clearance, all-terrain tyres and an advanced 4×4
system with an electronic configuration switch which allows for easy
transition between 2-Hi, 4-Hi and 4-Lo driving modes.
Adding power to the quality promise behind GM vehicles is a group of
highly-competent and professionally-trained individuals who are
dedicated to customer service, product quality and an enjoyable,
long-lasting ownership experience.
To this end, National Service Technical Forums are held in South
Africa whereby Sub-Saharan Africa service technicians are able to liaise
with their South African colleagues to share knowledge and experiences,
in order to improve the GM product and service offering in Africa.
These quality assessment processes, which also include problem
identification, analysis and solution implementation, form a combined
effort to improve quality between the various GM departments – including
source plants across the globe where shared knowledge allows for global
product quality improvement.
Furthermore, an experienced aftersales division in South Africa is on
hand for technical product support to assist in identifying and
correcting any problems in the shortest possible time, regardless of
where the customer may be situated.
A dedicated Service Operations Manager for Sub-Saharan Africa is also
available, situated in Kenya, to ensure efficient communication and
relationship management between the customer and GMSA.
The result of customised design, development, engineering and
production done in Africa, for Africa, is thus a vehicle which has been
specifically designed to be used in its various African markets with
absolute confidence.
In this regard, all new Isuzu Pick-up pick-ups are available as
standard with a comprehensive 3-year/ 100 000 km warranty (whichever
comes first) in place for extended peace of mind for the consumer.